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Printing Plus Program Grows Print Support for Members

The goal of the Print Plus Program has from the beginning been to help all members grow their print business a little more. The program is supported by The Association “Cloud Stores” that help all member stores get anything they need printed for a customer, done! The Association’s order catalog helps all member stores market their print program with a consistent message and consistent pricing. The Cloud Stores provide printing for other members at forty percent off the prices in the Print Program Order Catalog. The Source, The Association’s “live” discussion platform, offers member immediate responses to questions and challenges to print. The Association’s Learning Academy provides video tutorials supporting all Association Print Plus Program initiatives and Techno Clinics. The Print Plus Program website provides marketing resources, marketing templates, access to the Cloud Network, equipment reviews, print software, logos and clip art; and program video tutorials including graphic design, Photoshop, Illustrator, Publisher, print marketing and much more. The Association’s Printing Plus Program Print website brings all The Association’s print assets together for members all in one place.

The latest additions to the Print Cloud are the Rack Card Plus Program, Biz Card Plus, and Post Card Plus. The Rack Card Plus provides a series of Rack Cards designed to support all Association programs with a very focused marketing message supporting a singular product or services within a profit center—business cards for example. The rack cards provide clear marketing information about the product produced, the types that are available, as well as a pricing matrix that is easily understood by the customer as well as your employees. The rack cards provide a professional look as part of any business resource center and with a clear marketing message.

The Biz Card Plus program provides two levels of marketing to help member stores drive this part of the print business. The basic program provides twelve templates easily edited and printed at store level with little cost. The support materials provide an order form easily understood by the employee and the customer in Microsoft Publisher or Illustrator. Level Two gives member stores the ability to market business cards through the store’s Bridgeline Digital website providing the customer a complete menu of template options as well as the ability to pay for the business cards right through the store’s website. Imagine generating actual revenue through the store’s website!
The latest addition to the Post Card Plus program includes templates focusing on graduation celebrations. This full menu of editable templates is available on The Association’s Printing Plus Program website.

The latest addition to the Post Card Plus program includes templates focusing on graduation celebrations. This full menu of editable templates is available on The Association’s Printing Plus Program website.

The Association continues to bring the latest information and training for printing through The Association’s Learning Academy. Techno Clinics and Tech-no Series provide live webinars for member participation that are turned into Video Tutorials that can be viewed by members or their employees at any time. The latest Techno Series, “Print Design Made Easy” includes moving from Microsoft Publisher to InDesign. This eleven week interactive series is open to all members of The Association and their employees. All members can access these recorded video tutorials at any time through the Print Plus Program website. The second series of the Print Made Easy Techno Series will launch in July. The “Print Sales Made Easy” Techno Series will be presented by one of the nation’s leading print trainers. This six week series will focus on “How to Eliminate Competition from Local and Online Printers,” “How to Eliminate Price Competition,” “Closing Made Easy,” “How to Turn Objections into Sales,” “How to Maximize Your Over-the-Counter Sales,” and “How to Grow Your Outside Sales.” For a sneak peek


The Association’s Print Plus Program is designed to help all members grow their print sales to do more printing than they are doing now. If you would like to take advantage of these tremendous assets, join The Association. Email for member information at .(JavaScript must be enabled to view this email address) Grow Print and don’t forget to attend the upcoming Techno Series, “Print Sales Made Easy.”

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UPS Worldport

The National Geographic Channel has been running the news story “Ultimate Factories” - UPS’s Worldport.  You can see it here: https://www.youtube.com/watch?v=KWAwL3Rlbjo  It is very educational. Most customers and employees do not clearly understand what packages go through.


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